Prior Commitment
- Less likely to conform when publicly commits oneself to an opinion, e.g. variation of Asch.
Role of allies
- Introduce a dissident who gave social support e.g. Asch variation.
Morals
- In some situations, the psychological cost associated with abandoning a personal position is minor compared to fitting in with a group. If it involves morals, the cost is higher.
Desire for Individualisation
- Maintain a sense of individuality.
- Especially in Western cultures.
Culture
Gender
Internal LOC
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