Loftus and Palmer (1974)
Experiment 1
Procedure
- 45 students shown 7 films of traffic accidents.
- Students were given questionnaires after films asking them to describe the accident and answer questions.
- One critical question where the verb was changed between groups. Verbs uses were: hit, contacted, bumped, collided, smashed.
- The question asked them to estimate the speed the cars were travelling at.
Findings
- The group given the word 'smashed' had the highest speed estimate.
- 'Contacted' had the lowest speed estimate.
Experiment 2
Procedure
- New participants divided into 3 groups and shown a film of a car accident.
- Group 1 given smashed. Group 2 given hit. Group 3 had no speed question.
- Participants were asked to return 1 week later and answer questions about accident.
- Were asked if they saw any broken glass despite there being none in the video.
Findings
- 'Smashed' group more likely to think there was broken glass.
Evaluation
+ Extraneous variables are controlled because it is a lab experiment.
+ Independent groups - no order effects.
+ Easily replicated - high reliability.
+ Cause and effect can be established.
+ Research has led to implications and eyewitness testimonies now can't stand alone in court.
- Lacks mundane realism - low ecological validity.
- Independent groups - participant variables.
- Investigator bias.
- Demand characteristics.
- Questionnaires cause social desirability bias.
- Could be deceptive.
- Small sample size - only students - low population validity.
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Loftus (1975)
Procedure
- Showed 150 participants a film of a car accident and divided into 2 groups.
- Each group asked 10 questions.
• Group 1: Asked questions consistent with the film.
• Group 2: Asked same questions except for one: "How fast was the car going when it passed the barn?" - there was no barn in the video.
- After 1 week, participants were asked another 10 questions and both groups asked if they saw a barn.
Findings
• 2.7% of Group 1 gave incorrect answer.
• 17.3% of Group 2 gave incorrect answer.
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